PMG

Coca Cola has taken advantage of Transit Ads’™ national dominance package across six of the country’s biggest train stations, in order to successfully engage commuters with their “Enjoy the feeling” campaign. The Transit Ads™ dominance package provides Coca Cola with the opportunity to brand key medium and large format sites within the country’s busiest train stations, providing an all-encompassing, top of mind awareness in a captive environment that is not cluttered by other brands. Park Station, Pretoria Station, Germiston Station, Cape Town Main Station, Durban Station and Berea Station are showcasing the Coca Cola messaging on a grand scale. Train [...]

Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful. Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint within the transit environment. The new corporate identity reflects the finger-on-the-pulse approach and comprehensive offerings of Transit Ads™, where effective and successful engagement amongst a sought-after audience of tens of million, economically active consumers is guaranteed. “The new look of Transit Ads™ points to the [...]

Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 of the total 12 routing pods within the Terminal, providing the opportunity for the brand to benefit from consumer engagement when dwell time is high. The Civic Centre MyCiTi Bus Terminal is classified as a mega station and it bustles with activity from 06h00 till [...]

  By Hugh Wilson: National Sales Manager - Transit Ads™  Affordability and instant brand recognition make taxi advertising a no-brainer – yet this hugely effective marketing medium is still under-utilised by brands. It’s time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry. Minibus taxis are an immutable part of the South African landscape, like sunshine and traffic jams. Every day, a whopping 18 million people commute using taxis –  and contribute to an industry valued at R16,5bn. The ubiquitous [...]

Hello Group has implemented a national campaign through Transit AdsTM, harnessing the frequency, reach and impact of taxi branding and fully-fledged digital television channel TRANSIT.TV™ The Hello Group creative and messaging is visible to commuters at all points of their journey: from seeing the commercial on TRANSIT.TV™ screens in taxi ranks, train stations and bus stations and then within the taxi, to being exposed to the branding on the actual taxis. The result is frequency and visibility that is extremely high, thus leading to excellent brand recall. Shamy Naidu Executive: Transit Ads™, explains that where messaging, creative and platform are [...]

DStv - MultiChoice’s digital satellite TV service in Africa, has once again selected Transit AdsTM platforms to advertise its Platinum packages to its target audience. The brand has launched its new creative on the interior panelling and back of the MyCiTi buses in Cape Town, which are used by consumers across target markets. Between June this year and April 2017, DStv is using the exclusive Transit Ads™ platform to drive home the message that purchase of its Premium Package will give viewers access to programs such as Ballers, Die Byl, Suits and Ray Donovan. For more information on how to [...]

Transit Ads™ is implementing a campaign for well-known South African washing powder brand OMO to create brand awareness within the Northern Johannesburg area. The OMO branded bus, displaying vibrant creative in a way that is eye-catching and highly visible, is travelling a high-traffic route within the area and as a result is delivering maximum impact for the brand. The campaign, which runs between August 2016 and January 2017, aims to increase awareness of the various OMO products amongst the targeted residents and commuters. Busses are moving billboards with the ability to penetrate areas where other forms of Out of Home [...]

Transit Ads™ - South Africa’s largest transit media brand – is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines the bigger picture. The Commuter landscape is changing. Over the past years there has been an enormous focus on the development of public transport infrastructure and Train Stations in particular. Train Stations have been revamped, upgraded and turned into attractive environments that include retail, entertainment, banking and eating. Train Stations have become a multiple layered space that offers convenience for the commuter as well as the pedestrian passing through. For [...]

With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads™ division. Naidu, who is currently completing an MBA, is looking forward to augmenting and innovating advertising opportunities within the transit space. “I’m very excited at the opportunity afforded to me and look forward to helping grow the business further; within the current [...]

Taxis are hard-working Out of Home media formats that take brand messaging to specific areas. Creative is seen not only by commuters in the taxi rank environment, but also by pedestrians and motorists all travelling the same route every day. As a result frequency and visibility is high, leading to great brand recall. Golden Cloud has commissioned Transit Ads™ to wrap numerous taxis, in the knowledge that their brand messaging will successfully reach their targeted audience. Taxis penetrate both rural and urban areas. As a vibrant outdoor advertising medium they attract a lot of attention. For more information on how [...]