PMG

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one of the largest OOH media companies to have achieved such a rating. It was also one of a small group of enterprise organisations within the marketing and communication sector to qualify as being truly empowered in terms of South African legislation. PMG has not rested [...]

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at the corner of York and Bond Streets in Ferndale, Randburg. The new Head Office building houses all of the PMG divisions together with the PMG Training Academy and the central digital control room from which all digital media platforms are broadcast and managed. The company, [...]

Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit Ads™ provides this opportunity to clients as its comprehensive range of offerings ensures that every touchpoint along a commuter journey is maximised to provide excellent advertising exposure. Over 12-million commuters use taxis on a weekly basis, while train and bus commuters combined make up 4-million [...]

Shamy Naidu, Executive: Transit Ads outlines the benefits and effectiveness of advertising within the train station environment. Advertising within the transit environment and train stations in particular, has come a long way. Cast your mind back to ten years ago when the transit infrastructure in South Africa was given a facelift, started expanding considerably, was significantly improved. The transit environment can now boast world-class facilities and the ability to reach any location in the country no matter how out of the way or rural. We have new bus rapid transport systems including MyCiTi in Cape Town and Rea Vaya in [...]

The widespread Transit TV™ audience is now being exposed to the benefits and usage of a new offering from YouTube called YouTube Go. Understanding the value of digital platforms, YouTube Go has commissioned Transit TV™ to flight its commercial to ensure that South African consumers know about the new app and understand how to use it. YouTube Go is a new app that allows consumers to enjoy offline viewing and sharing, even with limited data or a slow connection. The current YouTube app is too data-heavy for it to be usable to most viewers. The new app is nimbler and [...]

Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by 1,7 million every month. Transit Ads™ already reaches 12,5 million weekly taxi commuters, 2,8 million bus commuters and 1,2 million train commuters weekly. This audience is economically active, tech-savvy and usually the main household purchasing decision maker, making them a key consumer for brands. Shamy [...]

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national PPC Cement Taxi Campaign implemented by leading transit media company Transit Ads™. PPC is a leading supplier of cement and related products in southern Africa, with 11 cement factories in South Africa, Botswana, DRC, Ethiopia, Rwanda and Zimbabwe. PPC’s capacity is around eleven and a half million tonnes of cement products each year and their mission is to empower people to experience a better quality of life through all their products. To keep their products top of mind amongst a variety of audiences, PPC Cement [...]

Shamy Naidu, Executive at Transit Ads recently had a chat with the FM Redzone and Arye Kellman on the topic of why brands are making increased use of train station advertising. Shamy notes how approximately 21,5 million commuters make use of public transport on a daily basis with about 1/4, or 5,5m traveling through rail infrastructure daily. They are economically active decision makers, so in this respect they are influencers.  This is ideal for advertisers in terms of wanting to engage with these decision makers. They have a choice of what brands they use, and provides an ideal opportunity for [...]

Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative dominates the ranks entirely, ensuring that messaging is not lost in any other media clutter. Since being bought by Heineken, the South African beer brand has gained momentum and has extended its footprint, as such it is now available in a wider geographical area. The Transit Ads™ campaign strategically implemented to reach a highly targeted audience at Witbank and Natal Spruit Taxi Ranks ensures that consumers are aware of the brand and ask for it at liquor outlets and hospitality venues. Dudu Cindi, OOH Strategist [...]

Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth. This is a partnership that PMG is extremely proud of as it is the most sought after award in the industry from a business perspective. Through celebrating and awarding creative effectiveness, APEX highlights the fact that the broader marketing and communications sector delivers and is key to business success. [...]