PMG

Lotto Powerball continues to advertise on TRANSIT.TV™ with great success. The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute.  TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.

To successfully relaunch Danone Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis. The same creative has been used nationally and features the Mayo variants – Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge. The branding shows the products as larger-than-life, tempting consumers to make a purchase as soon as they’ve reached their destination. The campaign elements include interior strips to ensure that messaging is carried into another captive environment – the taxi interior.

Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices and screens. In this respect there is no doubt that television viewing has become fragmented and this is posing a challenge for brands and agencies. So how do you maintain reach and continue to influence viewers? We conducted a research study with Kantar Millward Brown [...]

Nando’s has renewed its MyCiTi bus branding campaign with Transit Ads™ until the end of 2018. The recent campaigns have been extremely successful, testament to the impact, frequency and ROI delivered by this highly visible medium. MyCiTi busses are large-scale, moving billboards that take brand message to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensures that the strong creative elicits the desired response from the target audience – keeping Nando’s top of mind.  

Transit Ads™ was an integral partner within the market research campaign implemented by PEP in 2017. Knowing and understanding the customer plays a vital role in how a brand plans its marketing strategy. With this in mind, the PEP Marketing Team, Mindshare and Transit Ads™ immersed themselves into the lives of caregivers within the community of Khayelitsha in the Western Cape. The campaign’s main objective was to uncover what the PEP customer revered about the brand and also how the brand offering could be improved. Each interview was documented and filmed to ensure a systematic, objective collection and analysis of [...]

Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu Natal and the Western Cape. The channel offered entertaining, informative and relevant content. The idea was borne out of a marketing need for a unique out of home visual communication touchpoint that ran 365 days a year to a highly sought-after commuter audience. The groundbreaking [...]

To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The Cash Crusaders campaign is the perfect example of purpose driven marketing where brand, messaging and context are a seamless fit. The brand has taken the Zilahlile package which presents as an on-screen broadsheet. TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be [...]

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is already well known for successful activations. Global Outdoor Systems, which was established in 2000, is a media owner with fully established operations in ten African countries and affiliations with a further seven; its offices deliver to an additional four neighbouring countries. A partner to 21 [...]

Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended and added to. We’ve seen the inception of the Gautrain, the BRT and IRT systems and overall, most bus, rail and taxi facilities across the country have had a significant makeover. Information and advertising and the way we access it, consume it and share it [...]

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions of consumers know about their Instant Money offering and - through effective messaging and execution - will be enticed to use it.” To create awareness, promote the service and prompt action, the SPAR Money Transfer messaging is visible on Powa Towas located in taxi ranks [...]