Transit TV is South Africa’s leading digital place-based network, positioned across taxi ranks, bus and train stations nationwide.
With screens placed in high traffic, high dwell environments, Transit TV delivers repeated exposure, strong recall, and consistent visibility throughout the commuter journey.
Our network reaches millions monthly through engaging content designed to keep audiences attentive and connected to brands.
TRANSIT.TV™ is managed and controlled by Transit Ads and allows for regional and geographically specific programming and advertising.
The network currently spans 38 commuter locations across all 8 provinces: Gauteng, Western Cape, KwaZulu-Natal, Free State, Eastern Cape, Limpopo, Mpumalanga and North West.
The station utilises a combination of 3G and Wi-Fi networks to ensure delivery in real time.
Live operational tracking daily.
Technical teams and rank ambassadors in all TRANSIT.TV™ stations and ranks.
Monthly system flighting schedules and reports are generated and presented to client.
Relevant content is key to provide advertisers with an engaged audience and retain interest in the channel. The content generated has been put together to entertain, educate and inform commuters.
Content is divided into 4 main segments, namely: News, Sport, Entertainment and Lifestyle. In line with our objective to engage commuters, content streams and genres are regularly tracked and commuter appeal monitored to enable the delivery of highly desirable content.
Every impression on Transit TV is backed by real numbers, through Protrack (Provantage’s audience measurement platform), powered by AllUnite. Wi-Fi sensors detect and track mobile devices in the proximity of a screen in real time, delivering real-time audience measurement data in the transit environment.
The result: Visibility Adjusted Contacts (VACs) data, an impression adjusted to estimate the likelihood that a commuter actually looked at the advertisement playing on the screen. It’s the same audited, internationally recognised standard used across 30+ countries, giving advertisers verified reach, frequency, and impact for every campaign on the Transit TV network.