TRANSIT.TV™ provides advertisers with a wide-ranging platform that ensures consistent visibility, precise geographic targeting, and direct access to a captivated audience with prolonged exposure. By strategically embedding multiple points along the daily commutes of South African travelers within the environments, it expands brand reach effectively. The dynamic and adaptable environments that Transit TV™ is in nurtures strong brand recall and familiarity. Advertisers gain from meticulously crafted opportunities that resonate with commuters’ mindsets throughout their journeys. Maintaining relevance in content is crucial to ensuring advertisers access an engaged audience and sustain interest in the channel. Content curated is designed to entertain, educate, and inform commuters effectively.
Through Transit TV™, brands seize daily opportunities to reach a significance portion of the commuter audience and gain visibility in the commuter landscapes, delivering pertinent content that genuinely captivates commuters.
“CONNECTING THE MOVERS OF MZANSI WITH BRANDS GOING PLACES”
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TRANSIT.TV™ is managed and controlled by Transit Ads and allows for regional and geographical specific programming and advertising.
Relevant content is key to provide advertisers with an engaged audience and retain interest in the channel. The content generated has been put together to entertain, educate and inform commuters.
Content is divided into 4 main segments, namely: News, Sport, Entertainment and Lifestyle. In line with our objective to engage commuters, content streams and genres are regularly tracked and commuter appeal monitored to enable the delivery of highly desirable content.
In partnership with Millward Brown, Transit Track delivers regular channel and advertising efficacy data and provides key insights into commuter behaviours and shopping patterns within commuter nodes.