Transit Ads™ is a wholly-owned division of Provantage Media Group and South Africa’s largest transit media brand. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio.
Through a consolidated range of media platforms, Transit AdsTM offers advertisers unprecedented access to millions of commuters utilizing taxi, bus and rail services every month.
Our range and network of media opportunities and commuter touch points span across all the major commuter nodes in South Africa. With Transit Ads™, advertisers have access to multiple engagement opportunities that include Digital, Mobile, Static and Activation media.
Our team is made up of dedicated specialists who have an expert and hands-on understanding of South Africa’s economically active commuters and their behaviour.
We believe that research is key to what we do and we have made substantial investments in Transit Track™ to offer advertisers more accurate research information and efficacy research. In partnership with Millward Brown, Transit Track™ serves to provide accurate and independent research results. The research is run in commuter hubs and brings key insights into commuter shopping and commuting behaviours, while measuring the effectiveness of advertising.
If you want to expose your brand to millions of economically-active commuters that form the backbone of the South African economy, then Transit AdsTM is the company to assist you in doing so.
Over 16.6 million South African consumers are dependent on public transport every week and key infrastructure developments such as new intermodal transit facilities, passenger rail stations and various Bus Rapid Transport systems offer various new media opportunities.
Taxis still dominate as the main mode of transportation nationally followed by buses and then rail. We have already seen a major shift in commuting patterns from taxis to BRT systems and we expect this trend to continue nationally as these systems become operational in other cities.
The power of Transit Media is undisputed as this media channel reaches economically-active consumers on a frequent basis with incredible reach and very low wastage levels.