Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible and offer advertisers the opportunity to brand 152m2 of high impact space in strategically selected, bustling commuter traffic flow areas.
With the growing transport development that is taking place in the country, large internodal commuter hubs are being created where various modes of transport converge and disperse. These hubs include retail and banking and are a captive environment for targeting consumers when they are most open to advertising messaging and when they are most prone to retail activity.
Within this environment, Powa Towas offer a media opportunity that delivers cost-effective impact and exposure to a large commuter audience, an audience that is extremely brand, product and price savvy.