DStv engages target market through Transit Ads™ MyCiTi platform

DStv engages Image

DStv – MultiChoice’s digital satellite TV service in Africa, has once again selected Transit AdsTM platforms to advertise its Platinum packages to its target audience. The brand has launched its new creative on the interior panelling and back of the MyCiTi buses in Cape Town, which are used by consumers across target markets.

Between June this year and April 2017, DStv is using the exclusive Transit Ads™ platform to drive home the message that purchase of its Premium Package will give viewers access to programs such as Ballers, Die Byl, Suits and Ray Donovan.

For more information on how to get your brand on the MyCiTi bus and how Transit Ads™ can effectively develop, implement and measure your campaign, call Hugh Wilson, Head of Sales on 0861 776 826 or hugh@provantage.co.za