PMG

Clever Dick, a campaign that promotes safe medical circumcision, is spreading the health message through Provantage Media Group’s taxi branding. Taxis are moving billboards that travel the same routes every day, attracting the attention of a number of target audiences. “While taxi branding is aimed primarily at the commuter audience, the medium is also visible to pedestrians and motorists. For the Clever Dick campaign where it is important to spread the message far and wide, taxi branding is highly beneficial,” says Jean Coetzee, General Manager - Provantage Out of Home Media. Taxi advertising provides both advertisers and commuters with an [...]

It’s just over a year since Provantage Out of Home Media launched TRANSIT.TV™, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has proven its worth in terms of growth, national commuter appeal and advertising ROI. According to Transit Track™ research, a collaboration between Millward Brown and Provantage Media Group, TRANSIT.TV™ has a strong appeal amongst taxi commuters with 91% of commuters claiming that the channel is a good viewing experience, thus further entrenching the brands that advertise on the medium. Janine Tvrz, Account Director at Millward Brown says that the channel is [...]