PMG

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible and offer advertisers the opportunity to brand 152m² of high impact space in strategically selected, bustling, high volume commuter traffic flow areas. With the growing transport development that is taking place in the country, large commuter hubs are being created where multi-modes of transport converge and disperse. These hubs include retail and banking and are a captive environment for targeting consumers when they are most open to advertising messaging and [...]

National digital television channel TRANSIT.TV™ continues to bring commuters content that is engaging, entertaining, newsworthy and relevant. Most recently the channel brought an exciting Kaizer Chiefs competition to its audience of 10 million viewers monthly. The winner, Zacharia Joe Mathe from Soweto, saw the competition on TRANSIT.TV™ when he was at Johannesburg’s Park Station. “I am such a lucky guy, I saw the competition and I thought this is my opportunity because I love Kaizer Chiefs so I sent my photo and now I have won!” says an excited Mathe. “With consumers becoming increasingly technologically-savvy, it was essential for TRANSIT.TV™ [...]

Shamy Naidu – Executive: Transit Ads™, explains that as the media landscape continues to fragment, out of home media and in particular media in transit environments will continue to grow. As the media landscape continues to fragment and consumers have more control of how, when and where they consume information, we will continue to see growth in out of home media in transit environments. Over the past few years we have witnessed significant developments in this space with the expansion and upgrade of the transport system nationally. This has created brilliant opportunities for out of home to fit seamlessly in [...]

Skhumbuzo Nkosi, Director: Media, Provantage Media Group, explains how purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A successful marketing campaign is one that not only reaches consumers, but is also able to influence them. A great campaign is about delivering the right message to the right person at the right time and in the right environment. It’s creating the right balance between content and context. The media landscape continues to fragment and as such the use of out of home media and media in transit environments in particular, [...]

Provantage Media Group’s TRANSIT.TV™ has substantially increased its national footprint and now broadcasts to an impressive 10 million viewers each month. Whether in a taxi, at a taxi rank, at a train station or a bus station, commuters are engaging with the highly entertaining and informative digital television channel. Over the years, TRANSIT.TV™ has established itself as a key player in the local broadcasting and out of home environment, one that simply cannot be ignored. Skhumbuzo Nkosi, Director: Media – Provantage Media Group says that “the success of TRANSIT.TV™ lies in its ability to engage viewers in a captive environment [...]

Transit Ads™ is proud to be bringing a new generation innovation to the transit environment, one that will amplify brand presence in a way that is highly entertaining and engaging. Pulse, which operates on electroluminescence principles, provides advertisers with the opportunity to be highly visible inside a taxi. The pulse panel features in the interior of taxis, closest to entry and exit point ensuring that all commuters engage with the featured brand messaging. Pulse works with electroluminescence - an optical and electrical phenomenon in which a material emits light in response to the passage of an electric current. These ‘glowing [...]

Train and Train Station branding is fast becoming a highly sought after medium for reaching a large consumer audience with excellent frequency, to deliver exceptional results. Every day, train stations experience a high footfall of commuters and offer high dwell times and brand visibility that translate to positive brand and messaging recall. Provantage Media Group’s Transit Ads™ has exclusive media rights to 153 PRASA stations nationally, offering brands a platform to reach an economically active commuter group. Furthermore, as train stations and train infrastructure grows - due to a high level of investment that is underway and planned as part [...]

Provantage Media Group is proud to announce the launch of South Africa’s largest transit media brand – Transit Ads™. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. Transit Ads™ will be staffed by a team of transit media specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated Transit Media campaigns that will be unmatched in the industry. 16,6 Million South Africans make use of taxis, buses and trains every week and they form the backbone of the economy. Transit Ads™ offers a multitude of [...]

Provantage Media Group’s highly successful TRANSIT.TV™ channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga. With over 1 million monthly passengers and 580 buses passing through the terminal, the channel provides a golden opportunity for advertisers to reach this economically-active, highly influential consumer market. The first roll out of TRANSIT.TV™ at the bustling Buscor Terminal has seen forty-two high definition screens installed in key areas throughout the terminal including ticket areas and platforms. In line with the Provantage Media Group ethos of consistent innovation and improvement, the design of the screen enclosures [...]

In line with providing advertisers with a diverse range of strategic offerings, the highly successful TRANSIT.TV™ now provides brand embedded content packages for advertisers wanting to reach South Africa’s economically active commuter audience. Brand embedded content is an effective tool for sharing the benefits and the unique selling points of a brand to its target audience. In this day and age where consumers want added value from media, the benefits of sponsored content are primarily twofold – it offers education and entertainment to viewers and for advertisers, enhances brand visibility and keeps it top of mind. “With over 7 million [...]