Transit Ads

Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding. “Taxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads’™ wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other [...]

DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it. The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of Transit Ads™ solutions – access to the desired target market as well as reach, frequency, visibility and engagement are all objectives that are successfully met through this strategy. The campaign incorporates a number of touchpoints along the commuter journey to ensure that there is engagement with [...]

Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton – the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming Black-owned. Jacques du Preez, [...]

Coca Cola has taken advantage of Transit Ads’™ national dominance package across six of the country’s biggest train stations, in order to successfully engage commuters with their “Enjoy the feeling” campaign. The Transit Ads™ dominance package provides Coca Cola with the opportunity to brand key medium and large format sites within the country’s busiest train stations, providing an all-encompassing, top of mind awareness in a captive environment that is not cluttered by other brands. Park Station, Pretoria Station, Germiston Station, Cape Town Main Station, Durban Station and Berea Station are showcasing the Coca Cola messaging on a grand scale. Train [...]

Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful. Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint within the transit environment. The new corporate identity reflects the finger-on-the-pulse approach and comprehensive offerings of Transit Ads™, where effective and successful engagement amongst a sought-after audience of tens of million, economically active consumers is guaranteed. “The new look of Transit Ads™ points to the [...]

Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 of the total 12 routing pods within the Terminal, providing the opportunity for the brand to benefit from consumer engagement when dwell time is high. The Civic Centre MyCiTi Bus Terminal is classified as a mega station and it bustles with activity from 06h00 till [...]

  By Hugh Wilson: National Sales Manager - Transit Ads™  Affordability and instant brand recognition make taxi advertising a no-brainer – yet this hugely effective marketing medium is still under-utilised by brands. It’s time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry. Minibus taxis are an immutable part of the South African landscape, like sunshine and traffic jams. Every day, a whopping 18 million people commute using taxis –  and contribute to an industry valued at R16,5bn. The ubiquitous [...]

Hello Group has implemented a national campaign through Transit AdsTM, harnessing the frequency, reach and impact of taxi branding and fully-fledged digital television channel TRANSIT.TV™ The Hello Group creative and messaging is visible to commuters at all points of their journey: from seeing the commercial on TRANSIT.TV™ screens in taxi ranks, train stations and bus stations and then within the taxi, to being exposed to the branding on the actual taxis. The result is frequency and visibility that is extremely high, thus leading to excellent brand recall. Shamy Naidu Executive: Transit Ads™, explains that where messaging, creative and platform are [...]

DStv - MultiChoice’s digital satellite TV service in Africa, has once again selected Transit AdsTM platforms to advertise its Platinum packages to its target audience. The brand has launched its new creative on the interior panelling and back of the MyCiTi buses in Cape Town, which are used by consumers across target markets. Between June this year and April 2017, DStv is using the exclusive Transit Ads™ platform to drive home the message that purchase of its Premium Package will give viewers access to programs such as Ballers, Die Byl, Suits and Ray Donovan. For more information on how to [...]

Transit Ads™ is implementing a campaign for well-known South African washing powder brand OMO to create brand awareness within the Northern Johannesburg area. The OMO branded bus, displaying vibrant creative in a way that is eye-catching and highly visible, is travelling a high-traffic route within the area and as a result is delivering maximum impact for the brand. The campaign, which runs between August 2016 and January 2017, aims to increase awareness of the various OMO products amongst the targeted residents and commuters. Busses are moving billboards with the ability to penetrate areas where other forms of Out of Home [...]