Transit Ads

Transit Ads™ - South Africa’s largest transit media brand – is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines the bigger picture. The Commuter landscape is changing. Over the past years there has been an enormous focus on the development of public transport infrastructure and Train Stations in particular. Train Stations have been revamped, upgraded and turned into attractive environments that include retail, entertainment, banking and eating. Train Stations have become a multiple layered space that offers convenience for the commuter as well as the pedestrian passing through. For [...]

With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads™ division. Naidu, who is currently completing an MBA, is looking forward to augmenting and innovating advertising opportunities within the transit space. “I’m very excited at the opportunity afforded to me and look forward to helping grow the business further; within the current [...]

Taxis are hard-working Out of Home media formats that take brand messaging to specific areas. Creative is seen not only by commuters in the taxi rank environment, but also by pedestrians and motorists all travelling the same route every day. As a result frequency and visibility is high, leading to great brand recall. Golden Cloud has commissioned Transit Ads™ to wrap numerous taxis, in the knowledge that their brand messaging will successfully reach their targeted audience. Taxis penetrate both rural and urban areas. As a vibrant outdoor advertising medium they attract a lot of attention. For more information on how [...]

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible and offer advertisers the opportunity to brand 152m² of high impact space in strategically selected, bustling, high volume commuter traffic flow areas. With the growing transport development that is taking place in the country, large commuter hubs are being created where multi-modes of transport converge and disperse. These hubs include retail and banking and are a captive environment for targeting consumers when they are most open to advertising messaging and [...]

National digital television channel TRANSIT.TV™ continues to bring commuters content that is engaging, entertaining, newsworthy and relevant. Most recently the channel brought an exciting Kaizer Chiefs competition to its audience of 10 million viewers monthly. The winner, Zacharia Joe Mathe from Soweto, saw the competition on TRANSIT.TV™ when he was at Johannesburg’s Park Station. “I am such a lucky guy, I saw the competition and I thought this is my opportunity because I love Kaizer Chiefs so I sent my photo and now I have won!” says an excited Mathe. “With consumers becoming increasingly technologically-savvy, it was essential for TRANSIT.TV™ [...]

Shamy Naidu – Executive: Transit Ads™, explains that as the media landscape continues to fragment, out of home media and in particular media in transit environments will continue to grow. As the media landscape continues to fragment and consumers have more control of how, when and where they consume information, we will continue to see growth in out of home media in transit environments. Over the past few years we have witnessed significant developments in this space with the expansion and upgrade of the transport system nationally. This has created brilliant opportunities for out of home to fit seamlessly in [...]

Skhumbuzo Nkosi, Director: Media, Provantage Media Group, explains how purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A successful marketing campaign is one that not only reaches consumers, but is also able to influence them. A great campaign is about delivering the right message to the right person at the right time and in the right environment. It’s creating the right balance between content and context. The media landscape continues to fragment and as such the use of out of home media and media in transit environments in particular, [...]

Provantage Media Group’s TRANSIT.TV™ has substantially increased its national footprint and now broadcasts to an impressive 10 million viewers each month. Whether in a taxi, at a taxi rank, at a train station or a bus station, commuters are engaging with the highly entertaining and informative digital television channel. Over the years, TRANSIT.TV™ has established itself as a key player in the local broadcasting and out of home environment, one that simply cannot be ignored. Skhumbuzo Nkosi, Director: Media – Provantage Media Group says that “the success of TRANSIT.TV™ lies in its ability to engage viewers in a captive environment [...]

Transit Ads™ is proud to be bringing a new generation innovation to the transit environment, one that will amplify brand presence in a way that is highly entertaining and engaging. Pulse, which operates on electroluminescence principles, provides advertisers with the opportunity to be highly visible inside a taxi. The pulse panel features in the interior of taxis, closest to entry and exit point ensuring that all commuters engage with the featured brand messaging. Pulse works with electroluminescence - an optical and electrical phenomenon in which a material emits light in response to the passage of an electric current. These ‘glowing [...]

Train and Train Station branding is fast becoming a highly sought after medium for reaching a large consumer audience with excellent frequency, to deliver exceptional results. Every day, train stations experience a high footfall of commuters and offer high dwell times and brand visibility that translate to positive brand and messaging recall. Provantage Media Group’s Transit Ads™ has exclusive media rights to 153 PRASA stations nationally, offering brands a platform to reach an economically active commuter group. Furthermore, as train stations and train infrastructure grows - due to a high level of investment that is underway and planned as part [...]