Transit Ads

Regular passengers on taxis, buses and other forms of transport present unrivalled opportunities for advertisers South Africa’s commuter economy is one of the country’s most powerful, yet consistently underestimated, engines of growth. It’s a market defined by movement, as millions of people travel predictable routes, at predictable times, through environments that shape retail activity, influencing the performance of fast-moving consumer goods (FMCG) sales and anchoring urban economic resilience. More than 15-million commuter trips take place daily by taxi alone, according to the National Taxi Alliance. The trips involve a 250,000-strong fleet, operating through 1,200 associations and sustaining more than 200,000 [...]

Transit Ads has launched the Commuter Chronicles Project, a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting REAL passenger perceptions of the transit environment and the advertising they are exposed to. https://youtu.be/iza4olW8YPY To develop an in-depth understanding of effective advertising communication within a transit environment, the Commuter Chronicles Project adopted a “design thinking” approach. This involved real commuters via focus group investigations of their daily journeys and audience journey mapping methodology, culminating in a quantitative segmentation of commuters. The Project [...]

Imagine you could expose your brand to millions of consumers, where captive audiences close to points of purchase in key commuter hubs have exhibited higher brain response to advertising campaigns and a vast increase in spontaneous advertising recall, delivering proven sales uplift. Introducing Transit XL from Transit AdsTM – large-format digital out-of-home advertising that connects with targeted audiences in key commuter hubs daily. With many top South African brands signing up, the numbers reveal high levels of engagement and positive results. What is Transit XL? Transit XL is a network of 11 large screens across the country with a total [...]

Johannesburg, July 2021 – Namibian food brand Pasta Polana is making a big statement in the South African commuter environment with a Transit Ads campaign that looks set to generate greater awareness of this brand and its pasta products. With a focus on high visibility and impact, Pasta Polana is making effective use of the largest branding structures to be erected in the South African taxi rank and shopping mall environments – the Transit Ads Powa Towas. These Powa Towas measure 12 metres in height and offer advertisers the opportunity to brand 96m2 of advertising space in strategically-selected, bustling commuter [...]

Johannesburg, June 2020 - Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static Out of Home formats in South Africa’s taxi and shopping mall environments. Powa Towa’s have proved to be highly successful advertising platforms and now the first ‘Digital Powa Towa’ has been activated in Kempton Park in Ekurhuleni, ahead of the roll-out of a network of these structures across the country, with Bloemfontein, Soweto, the province of KwaZulu-Natal, Rustenburg, Port Elizabeth and Nelspruit the next centres to receive them. Dual Format [...]

Johannesburg, June 2020 - Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile research company that provides consumer-centric mobile research services and engagement platforms “that consumers can relate to”.  First of its kind TransitGo is the first of its kind in South Africa and taps into the country’s diverse commuter market, with a focus on [...]

Transit Ads™ is in the process of launching Transit XL, a network of 3x6m digital screens expected to be viewed by around 5.5 million consumers a month – demonstrating the efficacy/potential reach of digital-out-home (DOOH) within the transit environment. There are currently three Transit XL screens in operation, located at Park Station and Pretoria Station in Gauteng and at Umlazi Taxi Rank in KwaZulu Natal. By the end of the year, more screens will be rolled out at strategic locations in Cape Town, Polokwane and Mangaung. Brands that are keen to advertise in these commuter hubs, which boast high footfall, [...]

Reaching millions of commuters on the move makes sense for the family-friendly Aquafresh brand, which has rolled out a strategic taxi and Transit.TV™ campaign with Transit Ads™. The long-term campaign is exposing viewers and commuters to the memorable red, blue and white swish of Aquafresh toothpaste with its promise of all-in-one protection for teeth and gums. It is targeting commuters at train stations, taxi ranks and bus depots nationwide through Transit.TV™. In addition, the campaign will reach out to commuters through taxi wraps, which appear on 80 taxis around Gauteng (including strategic areas like Randburg, Roodepoort, Tembisa, Diepsloot, Mabopane, Kempton [...]

SEPTEMBER 2019 - TRANSIT.TV™, South Africa’s largest digital placed-based network has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional ‘linear’ television stations. Boasting a solid heritage within the transit media environment for over a decade, the channel has been very successfully adding value to millions of commuters daily via a mix of entertainment and relevant content and information. The market-leading digital network currently broadcasts to in excess of 13 million economically-active, influential and technologically savvy viewers every month.  In order to ensure the [...]

Integrated Rapid Transport Media (IRT), part of the Provantage Media Group (PMG) stable of companies, has once again successfully retained, the advertising rights to the MyCiTi infrastructure in the City of Cape Town. Launched in 2010, the ever-expanding service is seen a leading example of the benefits a Bus Rapid Transport system such as this brings to a city and its citizens. The last major expansion to the system was launched in October 2018 with the introduction of new routes and destinations as well as more direct routes with fewer transfers, and 29 new bus stops. Today the MyCiTi buses [...]