Transit Ads

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is already well known for successful activations. Global Outdoor Systems, which was established in 2000, is a media owner with fully established operations in ten African countries and affiliations with a further seven; its offices deliver to an additional four neighbouring countries. A partner to 21 [...]

Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended and added to. We’ve seen the inception of the Gautrain, the BRT and IRT systems and overall, most bus, rail and taxi facilities across the country have had a significant makeover. Information and advertising and the way we access it, consume it and share it [...]

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions of consumers know about their Instant Money offering and - through effective messaging and execution - will be enticed to use it.” To create awareness, promote the service and prompt action, the SPAR Money Transfer messaging is visible on Powa Towas located in taxi ranks [...]

To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.

As part of its launch, the new, ground-breaking Daily Kick app has partnered with TRANSIT.TV™. The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and thousands of other local and international news and sports sites. Users can choose their interests and the best breaking news and sports will come to them, ensuring that content is personalised and relevant. The Daily Kick campaign launched on TRANSIT.TV™ in July 2017 with the objective of increasing awareness of the app and the exciting content that it delivers. TRANSIT.TV™ has been bringing entertainment, news and information to audiences in [...]

Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners advertise on minibus taxis. Unfortunately, the broader advertising and media industry was not consulted during the lead up to the proclamation of the new regulations. The decision to implement these changes followed a process of exclusive interaction between government, taxi bosses and taxi associations. It [...]

Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms -  taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time and are thus very receptive to advertising messaging,” says Hugh Wilson, GM Sales: Transit Ads™. Furthermore, this type of out of home branding impacts path to purchase because a retail environment is never more than a five minutes’ walk from a taxi rank. So for [...]

Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who may not have access to traditional platforms, and provides an accessible place for their videos. Content which is engaging, interesting and relevant is critical in terms of ensuring that consumers and commuters  remain engaged with the TRANSIT.TV™ channel.  The addition of entertainment and music content [...]

Rebranding is akin to a business adopting a new look, and success is not necessarily assured. Courage and planning are two essential ingredients that put to rest fears that wrong decisions are being made. media update’s Adam Wakefield spoke to Shamy Naidu, executive at Transit Ads™, about how the recent rebranding sought to establish Transit Ads™ as its own brand and highlight specialisation within the Provantage Media Group.  Read the interview here: (more…)

Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city. The bus network clocks 75 000 commuter journeys per day, so advertising on this medium provides unparalleled visibility and frequency. “Buses are giant billboards that have the ability to showcase brand messaging in areas where other forms of out of home are limited; or the opposite [...]