Transit Ads

To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya bus backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid transport systems in both Cape Town and Johannesburg transport over 4 million and just under 2,5 million passengers per month respectively, which means that the branding and messaging had excellent exposure and frequency during its intense awareness burst. Busses are moving billboards that move [...]

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national PPC Cement Taxi Campaign implemented by leading transit media company Transit Ads™. PPC is a leading supplier of cement and related products in southern Africa, with 11 cement factories in South Africa, Botswana, DRC, Ethiopia, Rwanda and Zimbabwe. PPC’s capacity is around eleven and a half million tonnes of cement products each year and their mission is to empower people to experience a better quality of life through all their products. To keep their products top of mind amongst a variety of audiences, PPC Cement [...]

Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit Ads™ provides this opportunity to clients as its comprehensive range of offerings ensures that every touchpoint along a commuter journey is maximised to provide excellent advertising exposure. Over 12-million commuters use taxis on a weekly basis, while train and bus commuters combined make up 4-million [...]

KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the ‘issa lot in a box’ specials. The campaign, implemented by Transit Ads™, incorporates Powa Towas as well as PRASA OOH media sites. Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent. Static media branding within PRASA Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely [...]

Transit Ads™ has extended the size and scale of its TRANSIT.TV™ offering, with the launch of two new large format digital screens in a pair of popular taxi ranks. The venues are situated in Mdantsane in the Eastern Cape and Thohoyandou in Limpopo, and the roll-out of these large format 3m x 6m screens is a first for Transit Ads™ . Mdantsane is a township situated 15 kilometres from East London and 37 kilometres from King William's Town, and is one of the largest urban settlements in South Africa, with a 2011 census estimating its population at approximately 156,000 people. Thohoyandou is the main development node in the [...]

Shamy Naidu, Executive: Transit Ads outlines the benefits and effectiveness of advertising within the train station environment. Advertising within the transit environment and train stations in particular, has come a long way. Cast your mind back to ten years ago when the transit infrastructure in South Africa was given a facelift, started expanding considerably, was significantly improved. The transit environment can now boast world-class facilities and the ability to reach any location in the country no matter how out of the way or rural. We have new bus rapid transport systems including MyCiTi in Cape Town and Rea Vaya in [...]

The widespread Transit TV™ audience is now being exposed to the benefits and usage of a new offering from YouTube called YouTube Go. Understanding the value of digital platforms, YouTube Go has commissioned Transit TV™ to flight its commercial to ensure that South African consumers know about the new app and understand how to use it. YouTube Go is a new app that allows consumers to enjoy offline viewing and sharing, even with limited data or a slow connection. The current YouTube app is too data-heavy for it to be usable to most viewers. The new app is nimbler and [...]

Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by 1,7 million every month. Transit Ads™ already reaches 12,5 million weekly taxi commuters, 2,8 million bus commuters and 1,2 million train commuters weekly. This audience is economically active, tech-savvy and usually the main household purchasing decision maker, making them a key consumer for brands. Shamy [...]

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national PPC Cement Taxi Campaign implemented by leading transit media company Transit Ads™. PPC is a leading supplier of cement and related products in southern Africa, with 11 cement factories in South Africa, Botswana, DRC, Ethiopia, Rwanda and Zimbabwe. PPC’s capacity is around eleven and a half million tonnes of cement products each year and their mission is to empower people to experience a better quality of life through all their products. To keep their products top of mind amongst a variety of audiences, PPC Cement [...]

Shamy Naidu, Executive at Transit Ads recently had a chat with the FM Redzone and Arye Kellman on the topic of why brands are making increased use of train station advertising. Shamy notes how approximately 21,5 million commuters make use of public transport on a daily basis with about 1/4, or 5,5m traveling through rail infrastructure daily. They are economically active decision makers, so in this respect they are influencers.  This is ideal for advertisers in terms of wanting to engage with these decision makers. They have a choice of what brands they use, and provides an ideal opportunity for [...]