Transit TV

To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya bus backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid transport systems in both Cape Town and Johannesburg transport over 4 million and just under 2,5 million passengers per month respectively, which means that the branding and messaging had excellent exposure and frequency during its intense awareness burst. Busses are moving billboards that move [...]

Transit Ads™ has extended the size and scale of its TRANSIT.TV™ offering, with the launch of two new large format digital screens in a pair of popular taxi ranks. The venues are situated in Mdantsane in the Eastern Cape and Thohoyandou in Limpopo, and the roll-out of these large format 3m x 6m screens is a first for Transit Ads™ . Mdantsane is a township situated 15 kilometres from East London and 37 kilometres from King William's Town, and is one of the largest urban settlements in South Africa, with a 2011 census estimating its population at approximately 156,000 people. Thohoyandou is the main development node in the [...]

Shamy Naidu, Executive: Transit Ads outlines the benefits and effectiveness of advertising within the train station environment. Advertising within the transit environment and train stations in particular, has come a long way. Cast your mind back to ten years ago when the transit infrastructure in South Africa was given a facelift, started expanding considerably, was significantly improved. The transit environment can now boast world-class facilities and the ability to reach any location in the country no matter how out of the way or rural. We have new bus rapid transport systems including MyCiTi in Cape Town and Rea Vaya in [...]

The widespread Transit TV™ audience is now being exposed to the benefits and usage of a new offering from YouTube called YouTube Go. Understanding the value of digital platforms, YouTube Go has commissioned Transit TV™ to flight its commercial to ensure that South African consumers know about the new app and understand how to use it. YouTube Go is a new app that allows consumers to enjoy offline viewing and sharing, even with limited data or a slow connection. The current YouTube app is too data-heavy for it to be usable to most viewers. The new app is nimbler and [...]

Lotto Powerball continues to advertise on TRANSIT.TV™ with great success. The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute.  TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.

Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices and screens. In this respect there is no doubt that television viewing has become fragmented and this is posing a challenge for brands and agencies. So how do you maintain reach and continue to influence viewers? We conducted a research study with Kantar Millward Brown [...]

Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu Natal and the Western Cape. The channel offered entertaining, informative and relevant content. The idea was borne out of a marketing need for a unique out of home visual communication touchpoint that ran 365 days a year to a highly sought-after commuter audience. The groundbreaking [...]

To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The Cash Crusaders campaign is the perfect example of purpose driven marketing where brand, messaging and context are a seamless fit. The brand has taken the Zilahlile package which presents as an on-screen broadsheet. TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be [...]

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions of consumers know about their Instant Money offering and - through effective messaging and execution - will be enticed to use it.” To create awareness, promote the service and prompt action, the SPAR Money Transfer messaging is visible on Powa Towas located in taxi ranks [...]

Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms -  taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time and are thus very receptive to advertising messaging,” says Hugh Wilson, GM Sales: Transit Ads™. Furthermore, this type of out of home branding impacts path to purchase because a retail environment is never more than a five minutes’ walk from a taxi rank. So for [...]