Taxi Ads

Regular passengers on taxis, buses and other forms of transport present unrivalled opportunities for advertisers South Africa’s commuter economy is one of the country’s most powerful, yet consistently underestimated, engines of growth. It’s a market defined by movement, as millions of people travel predictable routes, at predictable times, through environments that shape retail activity, influencing the performance of fast-moving consumer goods (FMCG) sales and anchoring urban economic resilience. More than 15-million commuter trips take place daily by taxi alone, according to the National Taxi Alliance. The trips involve a 250,000-strong fleet, operating through 1,200 associations and sustaining more than 200,000 [...]

Johannesburg, July 2021 – Telecommunications provider Telkom has partnered with Transit Ads to execute a targeted Out of Home campaign that speaks directly to commuters, pedestrians and motorists. The objective of the campaign is to drive increased levels of awareness of Telkom’s ‘Funeral Cover’ product and Telkom has identified bus and taxi branding as its preferred ‘canvas’ on which to roll out its creative and engage this particular audience. Approximately 80 taxis and 40 regional buses have been branded for this campaign, which spans across Gauteng, KwaZulu-Natal, Limpopo and Mpumalanga, ensuring excellent geographical spread and reach across South Africa. In [...]

Energy drink Reboost is making effective use of the Out of Home medium and driving greater brand awareness of its products through a ‘powerful’ Transit Ads™ Out of Home media campaign. The energy drink’s objective is to elevate the Reboost brand and, in turn, generate a greater market presence and awareness of availability across South Africa, and thus has embarked on a three-month national campaign across all Transit Ads media. The full suite of products takes in Transit TV, taxi rank branding, Transit XL, Integrated Rapid Transit bus backs, and ‘Powa Towas’, with the broader objective to ‘own’ the transit [...]

The Champions for Children (C4C) programme turned to taxis as part of a multi-media campaign to highlight ways to stop stunted growth in babies and young children. Grow Great leveraged the mobile OOH platform to increase awareness of this pressing preventable childhood development issue. With one in four of South Africa’s children under the age of five stunted, the aim of the campaign was to draw attention to how to help children reach their full potential. Using bright, colourful taxi wraps featuring cute babies and happy moms, the campaign stressed the value of good nutrition in a child’s early years. [...]

Perfume and cosmetics company Arthur Ford is spreading the word about its direct-selling business model with an extended TransitAds™ campaign. The highly-targeted campaign kicked off in December last year with sleek full-wrap branding of 70 taxis in Gauteng, Limpopo, Mpumalanga, KwaZulu-Natal, the Western Cape and the Eastern Cape. This was followed by a further 34 taxis in the Free State and the North West Province this year (from 1 March to 31 May) and an additional two taxis in Butterworth (from 15 May to 15 November). The home and personal retailer will continue to wrap 104 taxis from 1 June [...]