Cape Town

Nando’s has renewed its MyCiTi bus branding campaign with Transit Ads™ until the end of 2018. The recent campaigns have been extremely successful, testament to the impact, frequency and ROI delivered by this highly visible medium. MyCiTi busses are large-scale, moving billboards that take brand message to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensures that the strong creative elicits the desired response from the target audience – keeping Nando’s top of mind.  

Transit Ads™ was an integral partner within the market research campaign implemented by PEP in 2017. Knowing and understanding the customer plays a vital role in how a brand plans its marketing strategy. With this in mind, the PEP Marketing Team, Mindshare and Transit Ads™ immersed themselves into the lives of caregivers within the community of Khayelitsha in the Western Cape. The campaign’s main objective was to uncover what the PEP customer revered about the brand and also how the brand offering could be improved. Each interview was documented and filmed to ensure a systematic, objective collection and analysis of [...]

To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.

Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city. The bus network clocks 75 000 commuter journeys per day, so advertising on this medium provides unparalleled visibility and frequency. “Buses are giant billboards that have the ability to showcase brand messaging in areas where other forms of out of home are limited; or the opposite [...]

Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 of the total 12 routing pods within the Terminal, providing the opportunity for the brand to benefit from consumer engagement when dwell time is high. The Civic Centre MyCiTi Bus Terminal is classified as a mega station and it bustles with activity from 06h00 till [...]