Taxi Advertising

Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners advertise on minibus taxis. Unfortunately, the broader advertising and media industry was not consulted during the lead up to the proclamation of the new regulations. The decision to implement these changes followed a process of exclusive interaction between government, taxi bosses and taxi associations. It [...]

Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms -  taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time and are thus very receptive to advertising messaging,” says Hugh Wilson, GM Sales: Transit Ads™. Furthermore, this type of out of home branding impacts path to purchase because a retail environment is never more than a five minutes’ walk from a taxi rank. So for [...]

Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding. “Taxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads’™ wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other [...]

  By Hugh Wilson: National Sales Manager - Transit Ads™  Affordability and instant brand recognition make taxi advertising a no-brainer – yet this hugely effective marketing medium is still under-utilised by brands. It’s time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry. Minibus taxis are an immutable part of the South African landscape, like sunshine and traffic jams. Every day, a whopping 18 million people commute using taxis –  and contribute to an industry valued at R16,5bn. The ubiquitous [...]