Powa Towas

KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the ‘issa lot in a box’ specials. The campaign, implemented by Transit Ads™, incorporates Powa Towas as well as PRASA OOH media sites. Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent. Static media branding within PRASA Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely [...]

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions of consumers know about their Instant Money offering and - through effective messaging and execution - will be enticed to use it.” To create awareness, promote the service and prompt action, the SPAR Money Transfer messaging is visible on Powa Towas located in taxi ranks [...]