Hugh Wilson

Transit Ads™ was an integral partner within the market research campaign implemented by PEP in 2017. Knowing and understanding the customer plays a vital role in how a brand plans its marketing strategy. With this in mind, the PEP Marketing Team, Mindshare and Transit Ads™ immersed themselves into the lives of caregivers within the community of Khayelitsha in the Western Cape. The campaign’s main objective was to uncover what the PEP customer revered about the brand and also how the brand offering could be improved. Each interview was documented and filmed to ensure a systematic, objective collection and analysis of [...]

To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The Cash Crusaders campaign is the perfect example of purpose driven marketing where brand, messaging and context are a seamless fit. The brand has taken the Zilahlile package which presents as an on-screen broadsheet. TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be [...]

  By Hugh Wilson: National Sales Manager - Transit Ads™  Affordability and instant brand recognition make taxi advertising a no-brainer – yet this hugely effective marketing medium is still under-utilised by brands. It’s time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry. Minibus taxis are an immutable part of the South African landscape, like sunshine and traffic jams. Every day, a whopping 18 million people commute using taxis –  and contribute to an industry valued at R16,5bn. The ubiquitous [...]