train

Shamy Naidu, Executive at Transit Ads recently had a chat with the FM Redzone and Arye Kellman on the topic of why brands are making increased use of train station advertising. Shamy notes how approximately 21,5 million commuters make use of public transport on a daily basis with about 1/4, or 5,5m traveling through rail infrastructure daily. They are economically active decision makers, so in this respect they are influencers.  This is ideal for advertisers in terms of wanting to engage with these decision makers. They have a choice of what brands they use, and provides an ideal opportunity for [...]

To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign - which is part of a broader commuter strategy developed by The MediaShop - in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format, sharp, colourful imagery of freshly made Debonairs pizza and the special offer messaging of ‘Real Deal from R21.90 each’. The creative is featured on strategically placed billboards in Berea Station, Durban Station, Cape Town Station, Park Station, Orlando Station, Germiston Station and Pretoria Station. Each station [...]