Compensation Fund

To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya bus backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid transport systems in both Cape Town and Johannesburg transport over 4 million and just under 2,5 million passengers per month respectively, which means that the branding and messaging had excellent exposure and frequency during its intense awareness burst. Busses are moving billboards that move [...]