BRT

Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by 1,7 million every month. Transit Ads™ already reaches 12,5 million weekly taxi commuters, 2,8 million bus commuters and 1,2 million train commuters weekly. This audience is economically active, tech-savvy and usually the main household purchasing decision maker, making them a key consumer for brands. Shamy [...]

Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended and added to. We’ve seen the inception of the Gautrain, the BRT and IRT systems and overall, most bus, rail and taxi facilities across the country have had a significant makeover. Information and advertising and the way we access it, consume it and share it [...]