broadsheet

To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The Cash Crusaders campaign is the perfect example of purpose driven marketing where brand, messaging and context are a seamless fit. The brand has taken the Zilahlile package which presents as an on-screen broadsheet. TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be [...]