branding

To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign - which is part of a broader commuter strategy developed by The MediaShop - in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format, sharp, colourful imagery of freshly made Debonairs pizza and the special offer messaging of ‘Real Deal from R21.90 each’. The creative is featured on strategically placed billboards in Berea Station, Durban Station, Cape Town Station, Park Station, Orlando Station, Germiston Station and Pretoria Station. Each station [...]

Rebranding is akin to a business adopting a new look, and success is not necessarily assured. Courage and planning are two essential ingredients that put to rest fears that wrong decisions are being made. media update’s Adam Wakefield spoke to Shamy Naidu, executive at Transit Ads™, about how the recent rebranding sought to establish Transit Ads™ as its own brand and highlight specialisation within the Provantage Media Group.  Read the interview here: (more…)