Transit Ads™ in collaboration with Provantage Media Group’s activations agency – ProActive™ – offers activation solutions at South Africa’s largest taxi ranks, bus depots and train stations. Commuter Active™ offers brands the opportunity to engage face to face with commuters, allowing them to engage directly with a brand via our commuter advertising.
From concept development and strategy though to execution on a national level, Commuter Active™ tailor makes solutions that are infused with a deep understanding of the audience, their commuter journey and their shopping habits.
Our Promoters and Brand Ambassadors are best in class. Our national operational ability, real time digital campaign management and reporting systems ensure effective execution, monitoring and feedback.
Over 50% of commuters shop in close proximity (up to a five minutes’ walk) of a transit hub, taxi rank, train station or bus depot and 66% of them buy on impulse. Activations in transit nodes are a key element in extending brand engagement and purchase persuasion, which is extremely effective for conversion to sales.